Graphic Design and Marketing Services since 1997
Some 40 years ago, I began a career in marketing, concentrating mostly on sales campaign strategies. In 1986, shortly after the birth of "Desktop Publishing," I volunteered to bring my company's labeling and catalog printing in-house and I was thrust simultaneously into the graphic design and printing industries. Learning the new world of computer-based graphic design while also tackling the operation of a printing press was an immersive experience. After cutting my teeth in the days of rub-on letters and rubylith, it was akin to flying the Space Shuttle after never driving anything more complicated than a VW Van.
I became the first Corel-Certified instructor for Corel Draw!® in Northern Nevada and opened a small design studio in a print & copy center. Photocopiers were becoming more and more complex and in parallel to learning that corner of the industry, I also learned the fine art of binding, folding, and bookmaking. When the internet came about, some of my design customers asked me to assist with their websites, so I added that to the mix. Finally, the power of modern computers allowed for professional video editing, so projects such as promotional videos and TV commercial creation were naturals.
From there I branched out into product and prototype design, then stumbled into the music industry. I booked and produced concerts and festivals, which morphed into creating banners and websites for managers and agents, and producing "merch" for the musicians: CDs, Tour Posters, Tee-Shirts, and the like.
My career in design now spans five decades. Every two years I revisit my marketing roots, assisting with promotion and strategy for political campaigns. I think my bag is just about full. My clients have included large and small corporations, world-renown musicians, political campaigns, and small businesses of all flavors.